Which Technology Should AVOD Players Leverage: SSAI Or CSAI?
Which Technology Should AVOD Players Leverage: SSAI Or CSAI? Introduction: As subscriber churn reaches unprecedented levels, OTT giants are increasingly turning towards ad-based models to generate revenue. While the subscription ecosystem remains robust, many platforms are capitalising on advertising as a significant source of income. Video advertising on VOD platforms alone holds a staggering market […]
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