What is video transcoding? What are the types of Transcoding and it’s importance?
In the rapidly evolving digital age, the demand for seamless video streaming is at an all-time high. With millions of videos being consumed every day across devices, platforms, and geographies, ensuring that videos are delivered in the best possible quality, regardless of network or device, is a huge challenge. This is where video transcoding comes into play.
Mogi I/O, a leader in video technology, specializes in providing top-tier video streaming solutions, ensuring that your video content is optimized for delivery across all platforms and devices.
If you’re part of the streaming media business you are surely going to hear the term “video transcoding” almost every day. For any organization to become successful in this domain, choosing the right video transcoding service is very crucial. It affects the whole streaming experience and no matter how good your content is, a poor video transcoding service is a sure assured card to failure. An understanding of video transcoding becomes more important when you plan to deliver streaming video to a variety of devices. So without further delay let’s look into what exactly people mean when using the term “video transcoding”
What does video transcoding mean?
Video transcoding is the process of converting a video file from one format to another to ensure that it is compatible with different devices, bandwidth conditions, and platforms. This conversion can involve altering the file’s codec, resolution, bitrate, or format to suit the needs of a particular device or streaming environment. The main goal is to ensure that the video can be streamed efficiently without compromising quality, irrespective of the viewer’s location, device, or internet speed.
At Mogi I/O, we understand that effective video transcoding is the cornerstone of delivering a smooth and engaging user experience on any OTT platform provider or VOD platform provider. With our advanced video streaming solutions, businesses can ensure that their video content reaches their audience in the best possible quality.
Types of Video Transcoding
There are several types of video transcoding, each with a specific purpose, depending on the quality and efficiency required. Let’s explore the main types that Mogi I/O specializes in:
1. Lossy Transcoding
Lossy transcoding involves compressing the video file by removing some of the data that isn’t crucial for the viewer’s experience. This results in a smaller file size, which is ideal for streaming over limited bandwidths or to devices with lower storage capabilities. However, this comes with a slight reduction in video quality.
For OTT platform providers that prioritize fast delivery and minimal buffering, lossy transcoding is an ideal solution. Mogi I/O helps these platforms balance video quality and file size, ensuring that content can be streamed smoothly even in regions with slower internet speeds.
2. Lossless Transcoding
In lossless transcoding, the video is compressed without any loss of quality. While the file size remains larger compared to lossy transcoding, the visual fidelity is preserved. This is particularly important for businesses or VOD platform providers who require high-quality video for archival, editing, or premium content distribution.
At Mogi I/O, we understand the importance of preserving video quality for premium content. We offer video transcoding solutions that ensure that the integrity of the original file is maintained while optimizing it for delivery.
3. Live Transcoding
Live transcoding is essential for streaming live events in real-time. In this process, the video is transcoded on-the-fly, ensuring that viewers can watch the live stream without any interruptions, regardless of their device or network conditions. For example, if a viewer is watching a live sports event on an unstable internet connection, live transcoding can dynamically adjust the bitrate and resolution to ensure a smooth experience.
As a leading video streaming solution provider, Mogi I/O offers robust live transcoding services, enabling OTT platform providers to deliver live content to millions of viewers simultaneously, without buffering or quality loss.
You can also Read – What Is the Process of Video Transcoding?
Importance of Video Transcoding
The importance of video transcoding cannot be overstated, especially in today’s diverse digital landscape. Here’s why transcoding is crucial for any OTT platform provider or VOD platform provider:
1. Compatibility Across Devices
With viewers consuming video content on smartphones, tablets, desktops, and smart TVs, ensuring compatibility across all devices is essential. Video transcoding makes it possible to create multiple versions of a video, each optimized for a specific device. Whether it’s a 4K version for large screens or a compressed version for mobile phones, transcoding ensures that the video plays smoothly, regardless of the device.
2. Adaptive Bitrate Streaming (ABR)
Adaptive bitrate streaming (ABR) allows the video player to adjust the quality of the video in real-time based on the viewer’s internet speed. Video transcoding is a critical part of ABR, as it creates multiple renditions of the same video at different bitrates and resolutions. This ensures that viewers can enjoy uninterrupted streaming, even if their internet speed fluctuates.
At Mogi I/O, our video streaming solution is designed to enable ABR, ensuring that viewers always get the best possible experience, regardless of their network conditions.
3. Reduced Bandwidth Usage
By transcoding videos into optimized formats, bandwidth usage can be significantly reduced without sacrificing quality. This is particularly important for OTT platform providers that cater to large audiences. Reduced bandwidth means lower delivery costs and less strain on the network, which can result in a better user experience.
4. Improved Load Times
No one likes to wait for a video to buffer. Slow load times can lead to viewer frustration and higher abandonment rates. With proper video transcoding, videos are compressed and optimized for fast delivery, reducing buffering times and improving viewer retention.
5. Global Reach
With the rise of global content consumption, ensuring that your video content can be streamed worldwide is essential. By using video transcoding, you can ensure that your content is delivered seamlessly, whether your audience is in a city with high-speed internet or a rural area with slower connections.
Video Transcoding Locally vs Cloud Transcoding
While there are 3 types of video transcoding, you can do the whole process in two different ways-
Cloud transcoding helps in transcoding video on-premise in storage. In recent times, cloud transcoding has been preferred by a wider section. Cloud transcoding is faster than local transcoding and the overall user experience also excels. Anyone who can afford it should surely choose a cloud transcoding method as it is bound to present better results. One don’t have to install any particular transcoding software as the platform takes care of it. There is a subscription fee that one needs to pay to use cloud storage infrastructure.
Local Transcoding
With local transcoding, there is a need to install video compression software. It is slower than cloud transcoding and produces less satisfactory results. The only reason why organizations prefer local transcoding over storage transcoding is that there is no subscription cost for the same. You just need to purchase software and no further cost is involved. A single version is produced that one needs to upload and manage.
Mogi’s Superior Transcoding Technique
Mogi I/O is an AI enabled Video & Image Delivery SaaS that helps Content Platforms Improve Customer Engagement by enabling Buffer free Streaming Experience for the user through a patented multi-CDN upstream architecture called Mogi Streaming Engine, Enhanced experience through quality enhancement and compression of up to 50% both during transcoding itself and Deeper user insights through Advanced Video Analytics.
Mogi’s solutions are available end-to-end (Video Transcoding + Video Player + Mogi Streaming Engine (Multi-CDN delivery) + DRM + Video Analytics) or you can use individual products from the entire suite like just the Video Transcoding. Mogi also provides white label end-to-end plug n play solutions for OTT and Edtech Platforms, with Web, Android and iOS apps as well as a dedicated CMS for OTT and LMS for EdTech.
One of the best individual products we have is our Transcoding Architecture, which in a unique cluster based process, does the transcoding within 30% of the content length. The transcoding architecture’s result includes a highly compressed video of up to 50% with no loss in quality, and if you choose quality enhancement, a 40% compression with enhanced video quality.
The pricing for Transcoding is very competitive as well, and along with it you get a highly compressed output with the same or higher quality. This means not only your contractual pricing is low due to competitive pricing, your bandwidth consumption reduces, and user experiences increases multifold. It’s a win win for all of us (Users, Clients, Mogi).
If you want to partner with us and access our products, reach out to Mogi I/O
Mogi I/O: Your Partner for Video Transcoding
At Mogi I/O, we specialize in providing cutting-edge video streaming solutions that help businesses deliver high-quality video content to their audiences. Our advanced video transcoding technologies ensure that your content is optimized for every device, platform, and bandwidth condition.
Whether you’re an OTT platform provider looking to improve your content delivery, or a VOD platform provider aiming to enhance your video library, Mogi I/O offers comprehensive transcoding services tailored to your needs. We provide both lossy and lossless transcoding, as well as live transcoding for real-time events, ensuring that your viewers always get the best possible experience.
Conclusion
In today’s digital world, video transcoding is more important than ever. It ensures that your video content is compatible with a wide range of devices, improves streaming quality, and reduces bandwidth usage. For OTT platform providers and VOD platform providers, transcoding is the key to delivering seamless, high-quality video experiences.
Mogi I/O is committed to helping businesses optimize their video delivery. With our expertise in video transcoding and video streaming solutions, you can ensure that your audience enjoys uninterrupted, high-quality video, regardless of their device or network conditions. Let Mogi I/O be your trusted partner in the world of video technology.