Different ways of monetising your content through OTT platforms The streaming content environment has been upgrading rapidly and the market is expanding at a drastic pace. Consumers have become more adaptive towards OTT due to pandemics and as per reports, more than 1.4 million subscribers have given up on their cable connections in 2020 itself. […]
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Is it possible to reduce the video size by keeping the quality constant? what is the compromise for higher video quality? The trend of video content is gaining popularity within the audience but one major issue that exists with videos is that video files are very large. Transferring, uploading, hosting, and mailing them is extremely
Live stream or VoD- What is best for your business? In order to grow your brand as a whole, using video as a medium to share important information and content becomes highly important. In the post-quarantine era, people want to consume information quickly. And due to social media, videos have become the most approachable content
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Things to consider before choosing the business for your OTT platform OTT platforms or over-the-top platforms have become some of the highlighting factors of 2021 with new ones emerging almost every month. Such platforms are basically streaming platforms that stream video content on a daily basis directly to the consumer or viewers through either an
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Impact of 5g on EdTech EdTech is all set to boom with 5G on it’s way One of the most promising areas for 5G-powered innovation has always been education. Educators and software developers may polish digital teaching tools to an unprecedented degree, while simultaneously building new ones that shatter the two-dimensional lesson plan, thanks to
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What will democratization of OTT bring to your business Without a question, the concept of OTT or Over-the-Top Videos are on-demand, and this demand has spread far beyond expectations during the pandemic. When we hear the word OTT platforms, we think of Netflix, Amazon Prime, Voot, and many more. OTT platforms have the goal of
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Impact of 5g on OTT 5G is set to change OTT business and big players need to pay attention Many people still think of 5G as a concept, but the technology is already having a transformative impact on video distribution. The next-generation network is expected to have transformed the way we experience things- live arena,
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Top OTT Trends And Their Implications The OTT sector is growing. Every other area of home entertainment expenditure has seen a decline over the past few years, with the exception of online video streaming. This segment is, however, on the rise. Video streaming rose 72.4% from Q1 2018 to Q1 2019. Today, the OTT sector
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Things to Consider Before Launching Your Own OTT Platform Entrepreneurs and marketers need newer ways to reach customers in the digital age. Yes, social media marketing and content marketing still dominate, but OTT or over-the-top services are now increasingly being used as customer acquisition tools. In fact, OTT platforms are quickly replacing traditional TV channels.
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Understanding OTT Video Analytics – User Engagement And Churn Written By:- Dulumoni Das Digital content consumption trends have dramatically changed over the past few years, thanks to increased internet access and lower data costs. According to a report, the number of viewers preferring content consumption on TV over mobile devices has fallen from 52% to
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