Live stream or VoD- What is best for your business?

In order to grow your brand as a whole, using video as a medium to share important information and content becomes highly important. In the post-quarantine era, people want to consume information quickly. And due to social media, videos have become the most approachable content for audiences of all ages. But at the same time, live streams have become extremely popular among teens as well adults. And it has been found that a scheduled stream can have way more viewers than normal on-demand videos. Therefore, the decision falls in your hand to choose the right medium for your brand’s overall growth. This leads to the topic of today’s article that is to decide which is better, demand Videos or Live Streams. 

Understanding On demand Videos.

It refers to the regular method of content creation and sharing it further for viewers to watch. Many creators first decide the topic or theme for the video and then work on that video accordingly depending on the topic. Finally, when the video has been post-produced, it is uploaded on online video platforms or broadcasted on TV channels.

On demand videos have become extravagantly popular after embracing the online streaming services during the pandemic period. The medium is completely opposite to its competitor which is live streaming and, provides the viewer the liberty to watch videos based on their choices, whenever they want, however, they want. The viewing experience becomes educational, interactive, entertainment, etc. based on the choices and convenience of the viewer.

Now, let us look into some of the benefits that come alongside choosing on-demand videos for your brand’s content.

The convenience and Popularity of an “already existing” platform:

Such videos are available on various paid as well as free video streaming platforms. From Netflix, Hotstar, and Disney+ to Youtube, every platform is beginning to create more and more content based on the type of viewership that exists in a particular location. It has become more popular than the traditional TV services that used to have limited choices for the viewers to choose from. People can now watch a mathematical tutorial or an old video of a cricket match in the middle of the night and not have to care about a program scheduling or specific timing to watch it.

More time for creators to post-produce their content and experiment:

Because every on-demand video needs to go through the process of post-production, it takes time to be created and completed. But that also means that creators get more time to perfect their content or even reshoot if necessary. Fewer mistakes would further enhance the flavor of the video and using various techniques for editing would give the liberty to the creator to experiment with different variables and create content that is completely original in its essence. This process helps turning a story into an epic. This is certainly not possible during live streaming which may feel like passing through a field full of land mines for various content creators.

Using the power of variability and suitability:

On-demand content can be altered and consummated by your necessities before the distribution. This makes it simpler for you to craft your videos in a manner it can even turn into a web sensation than live streaming. There is space for improvisations and adding different impacts to get a much-desired assortment to your content. At the point when you can endure the deferral in publishing and live broadcast isn’t required, VOD is the most ideal option. VOD is simpler to implement in the event that you have sufficient opportunity and need to give better video quality to clients.

Understanding Live-Streaming

Live streaming can surely be considered as an old medium for digital communication that is still growing and becoming more and more profound after advancement in technology just like on-demand videos. It is a highly interactive means to reach your audience and communicate with them. Live streaming is also very well suited with content promotion as you can use it to let people know about your upcoming content as well as ask people for the type of content they want and expect from you as a brand. 

Beyond the marketing benefits, live streaming also brings monetary benefits into the fame as it directly drives the revenue towards the content creator. Streaming markets are growing exponentially and are expected to become a huge industry worth more than 80 billion US dollars by the end of 2021. At the same time, broadcasting live videos can turn out to be quite easy for the creators as well as more approachable for the viewers for the type of environment that it creates for the viewers. 

Now, let us look into some of the benefits that come alongside choosing live streaming your brand’s content.

Interact to your community or consumers in Real Time:

Real-time interaction can prove to be beneficial for creators as it creates the environment for interaction between the audience and the creator through live video. This makes it convenient and comfortable for viewers to voice out their opinions, criticism, and requests to the content creators. And if broadcasted on multiple TV channels, it could also increase the viewership simultaneously. 

There are almost no restrictions or criteria for entry in the streaming industry:

Streaming services do not use high-end tools for editing which can reduce the video quality for some viewers but at the same time, it encourages many other people who haven’t tried the platform before, to create content due to its approachability. There is no need for a big budget or high-end technology. Most of the time, streamers use a normal camera or their phones to stream whenever they want. A normal streaming setup simply requires a mic and a good camera which falls in the budget for a lot of people who are a part of the general public. Yes, a better setup would also give you better results but at the end of the day, how your content drives the emotions of your audience is what matters, which high end tech and gear can surely affect but not change greatly.

No Post-Production needed:

By the actual idea of live streaming, there is no after production included. Regardless of whether slip-ups are there in your live broadcast, the real-timeliness will cover the defects and make it more authentic. There may be arranging associated with live streaming, however, a little pre-production is involved. Once the live stream closes, there is no workaround except if you need to repurpose the content for some time later. There is no space for altering with live broadcasts. What the crowd sees is the thing that the presenter focuses their camera at. Take a stab at watching the stream in real-time and draw in with the situation as it develops, this promptness is one of the huge parts of live streaming.

Key Difference between on demand videos and live streaming

While the format remains the same, the way to represent your format is what differs and your choice will further affect the growth of your brand. Both are good in their own respective areas which leads to only a single conclusion that it depends. Meaning, the situation under which you have to complete a task, whether it is to increase communication between you and your viewership or whether it is to enhance the quality of your content for a special project, each situation varies from one another that requires a very specific medium to ensure the boost in its growth. 

Thus, what we will have to understand is content strategy. As we understand the differences between the two in a better manner, we will be able to make the right choice between the two under various conditions or varied scenarios.

ON-DEMAND VIDEOS

LIVE STREAMING

  • The overall quality of the video would be very high and would have potentially better graphics.
  • A chance to create real-time interaction between the creator or brand and its audience or consumers.
  • High quality means higher production Value.
  • More engaging and interactive in its essence.
  • A chance for post-production and reshoots.
  • No chance to make any changes but feels more authentic and real to viewers.
  • Videos are summaries meaning they are generally of shorter length.
  • An in-depth experience with time durations that can vary from minutes to hours.
  • Can be repurposed and treated as a final product at the same time.
  • Can only be repurposed later on 

 

Conclusion

Streaming surely has an upper hand as compared to on demand videos when it comes to its ease of accessibility. But on demand videos are better when it comes to shaping a lot of information in a concise manner and fit it all in a short video. Meaning that if brands and content creators make the choice to use each of both during the right moments, it can help them enhance the growth of their brand exponentially. Remember, there is no point in choosing a side because what matters, in the end, is how your brand is represented to its consumers or viewers. 

Mogi’s Proprietary Video Tech

Mogi’s Video Tech solutions are available end-to-end (Video Transcoding + Video Player + Mogi Streaming Engine (Multi-CDN delivery) + DRM + Video Analytics) or you can use individual products from the entire suite like just the Video Transcoding. Mogi also provides white-label end-to-end plug n play solutions for OTT and Edtech Platforms, with Web, Android and iOS apps as well as a dedicated CMS for OTT and LMS for EdTech.

One of the best individual products we have is our Transcoding Architecture, which is a unique cluster-based process, does the transcoding within 30% of the content length. The transcoding architecture’s result includes a highly compressed video of up to 50% with no loss in quality, and if you choose quality enhancement, a 40% compression with the enhanced video quality.

The pricing for Transcoding is very competitive as well, and along with it you get a highly compressed output with the same or higher quality. This means not only is your contractual pricing is low due to competitive pricing, but your bandwidth consumption also reduces, and user experiences increase multifold. It’s a win-win for all of us (Users, Clients, Mogi).

Contact us now to make your website load faster, rank Higher on SEO, and reduce bounce rates – susheel.srinivas@mogiio.com

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