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Understanding OTT Video Analytics – User Engagement And Churn

Understanding OTT Video Analytics – User Engagement And Churn Written By:- Dulumoni Das Digital content consumption trends have dramatically changed over the past few years, thanks to increased internet access and lower data costs. According to a report, the number of viewers preferring content consumption on TV over mobile devices has fallen from 52% to […]

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How to Start an OTT Platform – How to Set up, Get Users and Stand out from the Competition

How to Start an OTT Platform – How to Set up, Get Users and Stand out from the Competition Written By:- Dulumoni Das OTT or Over The Top services are rapidly becoming a popular way to watch videos. OTT platforms are changing the way the world consumes video content. We live in a volatile world

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Impact of Machine Learning/AI On Video/Image Upscaling

Impact of Machine Learning/AI On Video/Image Upscaling Artificial intelligence (AI) works by using a mesh of simulated neurons. It enhances the computer’s ability to undertake jobs that routine programming can’t easily accomplish, such as prediction, interpretation and perception. It is this unique ability of AI that makes it a perfect fit for incorporation into the

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What streaming metrics define success of your platform?

What streaming metrics define success of your platform?  Demand for streaming platforms has risen massively over the last few years. Over the last few years, companies such as Netflix, Amazon Prime, HBO, and Hulu have witnessed an increase in customers. Many traditional companies who had been ruling Television have also jumped on the digital bandwagon

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Why is it important to be ready for peak traffic on the server? Causes and effect on user metrics

Why is it important to be ready for peak traffic on the server? Causes and effect on user metrics Every business wishes that its content and product are viewed by as many people as possible.  The surge in online traffic is a dream for all website managers as more traffic directly means more customers and

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What Is The Process Of Upscaling Of A Video/Image? How Does It Impact The Size/Quality Of An Image/Video?

What Is The Process Of Upscaling Of A Video/Image? How Does It Impact The Size/Quality Of An Image/Video? Media upscaling, especially video upscaling, has significant implications for content creators. Talking about resolution, “standard definition” was the norm a few decades back. However, there are many resolution options now. Resolution standards have evolved in a matter

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