How Does Page Speed Really Affect Your Conversions? Page loading time directly influences conversions, page views, SEO, and revenues. But can a single factor like page load speed make a difference in conversions? Yes, it can, and the impact is bigger than you could imagine. Akamai found in a study that a two-second delay in …
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Top OTT Trends And Their Implications The OTT sector is growing. Every other area of home entertainment expenditure has seen a decline over the past few years, with the exception of online video streaming. This segment is, however, on the rise. Video streaming rose 72.4% from Q1 2018 to Q1 2019. Today, the OTT sector …
What is eager loading? Difference between eager & lazy loading It doesn’t really matter how visually aesthetic your website appears, if it takes time to load, your visitors will show you a clean pair of heels. With increasing Internet speeds, users’ expectations have also increased with respect to page load times. It doesn’t matter if …
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Things to Consider Before Launching Your Own OTT Platform Entrepreneurs and marketers need newer ways to reach customers in the digital age. Yes, social media marketing and content marketing still dominate, but OTT or over-the-top services are now increasingly being used as customer acquisition tools. In fact, OTT platforms are quickly replacing traditional TV channels. …
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What Are the Various Video Resolution Sizes? And What Are the Best Resolution Sizes for Different Media Apps like Youtube, Instagram And Tiktok? Video delivery and consumption dynamics are rapidly changing in the present-day scenario. Keeping up with constantly evolving streaming standards is a difficult task for not only content creators and owners, but also …
Image sizing and resolution – How does the image size, dimensions, and resolution affect user behavior? Not many understand the role of images in web content— how images influence user behavior. They think images are used to boost the attractiveness of a website. They fail to realize, images play a much bigger role than that. …
AI-Based Scaling for Cost-efficient 4k UHD Content Delivery Long gone are the days when content creation and delivery were dominantly manual processes. Today, a considerable chunk of the work is handled by machines, software programs and automated procedures. The biggest force behind all this, without question, is AI or Artificial Intelligence. AI-enabled machines are smart …
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In Video Compression, Which Is More Important – Bitrate or Resolution? Which Has a Bigger Impact in the Output Video Quality? A question that often pops up during discussions of video compression and processing is whether bitrate or resolution has the greatest impact on video quality output. This confusion is common because both factors can …
Video and Image Optimisation Tips for Faster Page Load Times A fast loading website is a key factor in both user experience and search engine optimization.Users expect websites to load quickly today. Sites that fail to do so will likely suffer from negative consequences. According to studies, even a little delay in page loading time …
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Understanding OTT Video Analytics – User Engagement And Churn Written By:- Dulumoni Das Digital content consumption trends have dramatically changed over the past few years, thanks to increased internet access and lower data costs. According to a report, the number of viewers preferring content consumption on TV over mobile devices has fallen from 52% to …
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