The distribution of content within enterprises has undergone a significant transformation in recent years. As companies embrace a more technologically advanced ecosystem, everyday operations and interactions have been revolutionised by streaming.

Enterprises commonly utilise online video platforms to facilitate productive interactions among their workforce, deliver training modules, streamline onboarding processes, facilitate investor relations, and conduct town hall meetings. These activities involve transmitting valuable materials such as confidential information, organisational documentation, and other video content crucial to the company’s operations.

However, such content necessitates a workflow that ensures its safety and security against unauthorized access, commonly known as piracy. This is where Digital Rights Management (DRM) comes into play.

DRM, or Digital Rights Management, refers to a secure set of methodologies implemented to protect premium content during storage and transit. In simple terms, it establishes a defense mechanism around video streams to prevent unauthorised access. By enforcing DRM over copyrighted enterprise content, access to the material is limited to authorised personnel through encryption and access control measures.

DRM significantly enhances video security and safeguards organisational data from being copied, modified, or redistributed by illicit hackers operating in the black market. It holds particular importance in the corporate environment, where sensitive information is frequently shared and distributed among peers, business partners, stakeholders, and other relevant parties. We are OTT streaming solution in India

So how does DRM work? The process begins by encrypting the right holder’s asset, in this case, the video, using a secret key. Only users who meet specific criteria, in accordance with the business model, can decrypt and view the content on their devices. When a user initiates playback, the authenticity of their license is verified through a series of validations, including factors such as location, screen limit, device used, time-based usage, credentials, subscription plan, and other criteria set by the business owner. The user’s identity and usage rights are thoroughly verified before the video is played on their device.

Corporations incorporate DRM into their streaming infrastructure under various circumstances:

1. When sensitive data is transmitted within and outside the organization.
2. When the company aims to secure video streams from unauthorized access and theft.
3. When there are potential piracy threats.
4. When live streaming of virtual events should be protected from inadvertent sharing.
5. When streaming video content is licensed.
6. When copyrighted content needs protection from unintended disclosure.
7. When specific viewing, copying, or downloading rights must be specified for employees, investors, or third parties.
8. When persistent video asset protection is required even after internal data sharing. We provide OTT video platform in India

The DRM workflow consists of four key components for securing enterprise content:

1. Managing Digital Rights: DRM ensures copyright compliance by implementing measures that safeguard ownership or acquired rights to internal videos and intellectual content. It enforces playback, streaming, and downloading rules.
2. Encryption: As a general practice, DRM-protected content is encrypted while in storage or transit and can only be deciphered by authorized users with the secret key.
3. Protecting End-User License Agreements: DRM makes it difficult for users to violate the terms of the license. It ensures content ownership remains intact when third parties or individuals outside the organization are granted access, with a set of usage checks and restrictions in place.
4. Imposing Playback Restrictions with DRM-Enabled Players: Enterprise streaming requires a DRM-enabled player that can communicate with the license server and enforce playback restrictions.

When choosing the most suitable DRM solution for your organisation’s internal streaming architecture, consider the following factors:

1. The nature of the video content being streamed.
2. The digital threats your copyrighted content needs protection from.
3. The end-users who will view or participate in the streams.
4. The browsers and devices used to stream the content.
5. Whether download or screen capture should be prohibited.
6. The budget allocated for incorporating DRM.

Once you have a clear list of requirements based on the above attributes, selecting the right DRM solution provider for your organization becomes easier. However, prominent DRM solutions used across the streaming market include Adobe Primetime DRM, Apple’s FairPlay, and Microsoft PlayReady, as they are widely adopted and compatible with various devices.

In conclusion, DRM is an essential component of any streaming architecture, not only for enterprises but also for other sectors involved in distributing copyrighted content. DRM not only secures sensitive information but also provides complete control over the storage and transit of organisational video content. In addition to implementing a DRM solution into your workflow, you can consider partnering with a streaming solution provider that offers built-in DRM tools and techniques, such as Mogi. This platform enables the launch of a professional streaming platform backed by DRM, ensuring encryption, dynamic watermarking, login protection, paywall integration, SSL certificates, and the safeguarding of sensitive information for both on-demand and live corporate videos.