Video Transcoding: What it is & Why It’s Important for Streaming in 2024?

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Over the past few years, video technology has undergone significant evolution, driven by rapid innovation and the widespread adoption of the internet. Gone are the days when video collections consisted primarily of bulky VHS tapes or DVDs. The advent of digital streaming ushered in a new era, making it easier to upload and share videos across various platforms and devices. We are ott platform provider & ott service providers

At the heart of this technological transition lies video transcoding, a process that many may not fully understand. In essence, transcoding involves converting encoded video files into a different format to facilitate delivery to end-users. This conversion can occur either at a media server or in a cloud-based streaming platform.

One of the key advantages of transcoding is its ability to optimize content for different devices and connection speeds. By re-encoding data into common codecs, adjusting video resolution, or modifying bitrate, content distributors can ensure a seamless viewing experience across a wide range of devices, from traditional TVs to smartphones and laptops. We are ott platform provider & ott service providers

Transcoding involves two main processes: transrating and transizing. Transrating adjusts the bitrate of a video file to accommodate varying connection speeds, while transizing resizes the video frame to fit different screen sizes. For example, a video originally shot in 4K UHD may be resized to 1080p for streaming on a mobile device.

To carry out transcoding, specialized tools called transcoders are used. These can be hardware-based servers or cloud-based platforms equipped with the necessary resources to handle the intensive video conversion process. We are ott platform provider & ott service providers

The transcoding process itself typically follows a two-step procedure. First, the original video file is decoded into an uncompressed format. Then, it is encoded into a format compatible with the viewer’s device. This ensures that the video can be played smoothly without any compatibility issues.

During transcoding, several important tasks are performed, including codec conversion, creation of multiple output renditions for adaptive bitrate streaming, addition of graphics overlays, and transmuxing to package the video data into different container formats.

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The benefits of transcoding are manifold. It enables real-time streaming to a wider audience, regardless of their device or connection speed. By optimizing content for different devices and network conditions, transcoding ensures a smooth and uninterrupted viewing experience for viewers. We are ott platform provider & ott service providers

Mogi offers a comprehensive OTT streaming solution that includes transcoding, content management, delivery, playback, and analytics. With Mogi, broadcasters can effortlessly transcode their videos into multiple bitrates, ensuring compatibility with a wide range of devices and maximizing viewership.

In conclusion, video transcoding plays a crucial role in modern streaming infrastructure, making it possible to deliver high-quality video content to audiences worldwide. Without transcoding, the transition from physical media to digital streaming would have been far more challenging. We are ott platform provider & ott service providers

By enhancing playback capabilities and reducing complexity, transcoding ensures a seamless streaming experience for viewers, underscoring its importance in the ever-evolving world of online video.


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