OTT viewership accounts for 54% of Wi-Fi-connected homes that stream OTT video content to their televisions, according to the Comscore OTT Intelligence report. Interestingly, 91% of those who engage in live OTT streaming services do so using streaming boxes or sticks. This statistic holds significance as these viewers rely heavily on over-the-top services for their television content. we are Live streaming platform provider in India & live streaming service provider in India

However, there is an overlooked aspect of the OTT landscape: Smart TVs. The Smart TV market is projected to experience a compound annual growth rate (CAGR) of 20.4% from 2020 to 2027. There is a noticeable shift in viewer preferences toward video streaming channels, particularly among individuals aged 18 to 34. Services like Netflix, Amazon Prime, and Hulu are highly favored by this demographic, and their improved user experience acts as a driving force behind the increased demand for Smart TVs. we are Live streaming platform provider in India

One of the primary concerns for streaming service providers is audience churn, mainly due to the plethora of available services. This is where leveraging the best white label OTT video platforms becomes crucial in establishing your streaming business brand.

So, can OTT apps help retain users? Smart TVs come equipped with Wi-Fi connectivity and basic internet functions such as YouTube and internet browsing, enabling users to conveniently cast smartphone video content. Studies indicate that 63% of users connect their mobile or connected devices to stream content at some point. Therefore, regardless of the platform a customer subscribes to, your content will be accessible on any VOD platform with an OTT app. By engaging users with appealing and user-friendly apps, you can foster brand affinity and strengthen customer loyalty. OTT TV app solutions offer the freedom and convenience to stream content on larger screens like TVs and tablets, which can result in higher conversion rates. We are live streaming service provider in India

While apps are not expected to replace video on demand streaming services in the near future, they will complement each other. In fact, according to Statista, 33% of people watch online videos on Smart TVs, indicating a significant growth in the global OTT market.

Branded OTT app development enables content providers to quickly capitalise on this opportunity, in a cost-effective and scalable manner. As more OTT platform providers recognize the value of delivering content through the platforms and devices preferred by their audiences, the market may appear fragmented for now. However, new entrants can gain a first-mover advantage over established big brands. User preference for Smart TVs is evident from the presence of nearly a dozen competing brands in the market, with Samsung TV leading at 21%, closely followed by Apple TV at 16% and LG at 12.6%. Sony and the up-and-coming TCI TV from the US are also in close competition.

In conclusion, while building OTT apps through contract developers can be expensive, developing an integrated OTT platform with apps is key to establishing a sustainable long-term business. Customizable white label VOD platforms with integrated paywalls and flexible monetization models are essential for building your own branded OTT platform and app.