In today’s world, entertainment plays a pivotal role in the lives of individuals. Thanks to the rapid advancements in technology and the widespread availability of the internet, accessing movies, music, and games has become a common practice for everyone online. We are OTT app development in India & OTT platform Development Company in India 

The business models of video streaming services significantly contribute to the thriving multi-billion-dollar entertainment industry. OTT platform providers like Netflix have revolutionized how we consume entertainment, offering personalized on-demand or live content experiences that were once unimaginable.

The success of popular video streaming services like Disney+, Netflix, Amazon Prime, Hulu, and Apple TV+ highlights the immense potential of the entertainment market. Surprisingly, the entertainment market is estimated to reach a staggering $2.6 trillion by 2023.

Moreover, many production houses and media companies are launching their own subscription streaming services, bolstered by the growing demand for online entertainment. Reports suggest that the Over-The-Top (OTT) market, which was valued at $121.61 billion in 2019, is expected to surpass $1.039 trillion by 2027.

These statistics underscore the promising prospects for the success of a video streaming website or service. However, it also raises questions about the competition within the market and the challenges of establishing a new Video streaming platform. 

The following insights delve deeper into the growth of the streaming video industry and provide valuable guidance for those interested in venturing into this lucrative market:

Industry Growth Insights: How Popular is Streaming Video?

Streaming video continues to experience exponential growth across various industries, including entertainment, education, media, e-commerce, and healthcare. With industry giants like NBCUniversal (Peacock) and WarnerMedia (HBO Max) entering the fray, the streaming industry is projected to reach $184 billion by 2027. We are OTT app development in India & OTT platform Development Company in India 

The profitability of streaming services doesn’t come as a surprise when considering the global subscriber base of platforms like Netflix and Amazon Video, which surpasses traditional cable connections. This trend underscores the growing preference for on-demand video streaming platform among consumers.

Market Demand:

The demand for on-demand video streaming is at an all-time high, with nearly 800+ million users worldwide subscribing to such services for entertainment purposes. This surge in demand presents a prime opportunity for aspiring streaming service providers to capitalize on the market’s growth trajectory. We are OTT app development in India & OTT platform Development Company in India 

Steps To Create Your Own Subscription Streaming Service Like Netflix:

Embarking on the journey to create a subscription streaming service akin to Netflix may seem daunting, especially for those without prior experience. However, we’ve compiled an 8-point checklist to guide you through the process:

1. Research Your Target Market: Analyze your target audience’s preferences and identify potential pain points with existing OTT platforms to tailor your service accordingly.
2. Select Your Preferred Niche: Narrow down your niche to differentiate your platform and establish a unique brand identity.
3. Focus on Content Availability: Content is paramount in attracting and retaining subscribers, so prioritize offering a diverse range of content formats, including live webcasts, video on demand, and time-shift broadcasting.
4. Decide Your USP: Determine what sets your streaming service apart from competitors and emphasize its value propositions to attract users.
5. Consider Your Revenue Model: Choose a revenue model that aligns with your long-term objectives and subscriber preferences, such as subscriptions, advertising, or transactional models. We are OTT app development in India & OTT platform Development Company in India 
6. Enable Intuitive Automation: Implement features like notification engines and streaming media automation to enhance user engagement and retention.
7. Study the Prime Streaming Elements: Optimize internet speed and cloud hosting architecture to ensure seamless streaming experiences for users across various devices.
8. Determine Supported Devices and Platforms: Make your service accessible across multiple devices and platforms to maximize your audience reach and engagement.

How To Get Started Subscription Streaming Services With Mogi:

Mogi offers a comprehensive solution for content owners, broadcasters, production houses, and media companies looking to launch their own streaming platforms. With features like customization, lifetime ownership, third-party integration, white-label branding, multiple Content Delivery Network (CDN) support, and robust security measures, Mogi empowers businesses to create and monetize their streaming services effectively. We are OTT app development in India & OTT platform Development Company in India 

Cost Considerations:

The total cost of developing a subscription streaming service depends on various factors, including the chosen development approach and platform. While building a streaming website from scratch can be complex and costly, opting for a white-label ott solution like Mogi offers a more cost-effective and customizable alternative.

In Conclusion:

Launching a streaming platform presents a lucrative opportunity for businesses in the evolving entertainment landscape. By carefully considering factors such as functionality, monetization strategies, content licensing, marketing, and expansion plans, aspiring streaming OTT service providers can position themselves for success in this dynamic industry. We are OTT app development in India & OTT platform Development Company in India 

If you’re ready to create your own subscription streaming service, schedule a free demo with Mogi and kickstart your path to video streaming success.